Purpose Driven Brands

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We Build and Invest in People & Products

Our Simple Process

Identify the Right Market

We focus on underserved markets with passionate audiences in the health, wealth, and e-commerce space.

Serve Others

We believe that loving your neighbor as yourself isn't just good it's good for business. We build our brands and serve our customers by this ethos.

Generate Returns

By investing in products and people and serving them as we want to be served we generate exceptional returns for all stakeholders.

Meet Jordon

Jordon Richard currently serves as the Founder and Managing Partner of 1231 Capital, a purpose-driven investment company that builds, invests, and acquires brands focused on helping people's health and wealth.

After exiting his corporate career at the age of 33 to build two 7 figure brands, he went on a search for alternative ways to create income and wealth that would also allow him to have a positive and demonstrable impact on others. This led him to start 1231 Capital.

1231 Capital exists to make a positive impact on the communities and markets we serve by focusing on "loving our neighbor as ourselves" in all that we do.

As a husband, father of 2 kids, and follower of Jesus, Jordon's personal mission is to glorify God by creating value for others in everything he does.

Let's Build Together!

Have a business or product with a loyal and passionate audience that needs investment? We'd love to talk!

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